The 3 Pricing Formulas That Get Pennsylvania Homes Sold

By John Salkowski

The JRS Realty Group, founded by high-producing Real Estate Broker & Author John Salkowski was built on the notion that the secret to achieving incredible goals and getting true results is to dominate real estate with a team approach.

Are you unknowingly sabotaging your home sale? Many homeowners think setting a higher asking price means walking away with more profit. In reality, overpricing often kills deals.

Homes sit on the market, grow stale, and lose attention while buyers move on to better-priced listings. Here are the three pricing strategies that successful home sellers use to stay competitive and attract serious buyers.

1. Pricing below market value. This might sound counterintuitive, but pricing your home slightly below market value can be a powerful move. When other sellers are overpricing, your home immediately stands out as a deal. Buyers see value and urgency, two factors that drive interest, showings, and even multiple offers.

By positioning your property just under what the market expects, you create competition and momentum. In a market where perception drives demand, that small adjustment can make a big difference.

2. Pricing at market value. This is the most balanced and straightforward strategy. Pricing your home at market value keeps it aligned with comparable listings in your area. Homes priced accurately tend to generate steady showings and attract qualified buyers who are ready to make solid offers.

While it might not create the same buzz as an under-market listing, it signals fairness and confidence. Buyers recognize when a price is right, and they respond accordingly.

3. Aspirational (over) pricing. This is where many sellers go wrong. Aspirational pricing, essentially overpricing, can make your property look less appealing compared to others. The longer your home sits, the less desirable it becomes, and statistically, you’ll end up selling for less.

As the saying goes: “Pigs get fat, hogs get slaughtered.” In real estate, that means sellers who get greedy often lose in the long run. The goal isn’t to list high and hope, it’s to price smart and sell strong.

When it comes to selling your home, pricing is everything. Whether you choose to list slightly below or right at market value, the key is to stay realistic and competitive. The longer your home stays on the market, the less leverage you have.

If you’re uncertain about your home’s value or want expert advice, reach out to (610) 709-5147 or email ClientCare@JRSRealtyGroup.com.. Let’s find the best pricing plan to help you sell fast and get the most money.