3 Proven Pricing Strategies To Sell Your Greater Philadelphia Home Faster in 2025

By John Salkowski

The JRS Realty Group, founded by high-producing Real Estate Broker & Author John Salkowski was built on the notion that the secret to achieving incredible goals and getting true results is to dominate real estate with a team approach.

If your home has been listed but isn’t getting much attention, there’s usually one reason: the price isn’t aligned with the market. I tell every seller this upfront because pricing isn’t just a number. It’s a strategy that determines how quickly your home sells, how many buyers walk through the door, and how strong your offers will be. The first two weeks your home is on the market are critical. That’s when serious buyers are watching closely. If your price doesn’t match the value they expect, they move on. Let’s break down the three main pricing strategies and learn how to choose the right approach based on your goals.

1. Pricing your home below market value. This strategy works best for homeowners who want to sell quickly and attract attention from day one. When a home is priced just under what the market expects, it creates immediate interest and competition. It typically leads to high traffic in the first few days, increased urgency among buyers, and the potential for multiple offers. Buyers notice when a home stands out from the rest, and they act fast. However, this strategy does carry a risk. You may get fewer offers than expected if there is insufficient interest or the market shifts suddenly. A clear plan and strong local market knowledge are required to use this approach effectively.

2. Pricing at current market value. This more conservative approach targets qualified buyers who are actively looking and ready to make offers. When your home is priced in line with similar listings, it generates steady interest without creating unnecessary pressure. You can expect regular showings, a higher chance of passing appraisal, and offers typically within two to four weeks. This approach helps reduce stress and keeps negotiations on track. The main drawback is that it doesn’t create urgency like underpricing. And if nearby homes adjust their prices, your home can appear less competitive over time.

3. Pricing above market value. This approach is often based on emotional attachment or a belief that certain upgrades justify a higher price. While it might seem like a way to test the market, it usually results in slower showings, delayed offers, and more time on the market. Buyers will notice the price, wait it out, and only act when it drops. Homes that sit too long start to raise questions for buyers. They wonder what’s wrong or why no one else has moved forward. Longer days on market also reduce your negotiating strength, leading to lower offers later.

If you’re serious about selling, the price must work for you and today’s buyers. The longer it takes to make a change, the more difficult it becomes to gain traction again. A well-priced home sells faster, with less stress, and often for more than expected. If you’re not sure which pricing strategy fits your situation, let’s talk. Call me at 610-709-5147 or email John@JRSRealtyGroup.com. I’ll sit down with you for 15 to 30 minutes, walk through your options, and build a reasonable pricing plan.